Artistic Milliners Joins Forces with SFI and The LYCRA Company to Revolutionize Denim with LYCRA FitSense® Technology
KARACHI, PAKISTAN – APRIL 10, 2025 – Artistic Milliners is proud to announce its pivotal role in an exciting new partnership bringing LYCRA FitSense® denim technology to the Western Hemisphere. This collaboration, alongside Star Fades International (SFI), a leader in premium denim innovation, and The LYCRA Company, a global pioneer in fiber and fabric technology, marks a significant step forward in providing innovative and high-performance denim solutions.
As a key partner, Artistic Milliners Mexico will be instrumental in bringing this patented technology closer to brands and consumers, enabling faster production, greater flexibility, and improved supply chain agility in the region. This initiative underscores our shared commitment to empowering brands with sustainable, cutting-edge denim solutions while simultaneously reducing lead times and enhancing regional manufacturing capabilities.
The demand for jeans that offer an unparalleled combination of comfort, style, and body-inclusive shaping is on the rise. Recognizing this, Artistic Milliners, SFI, and The LYCRA Company seized the opportunity to integrate advanced fiber technology with premium denim craftsmanship right here in the Western Hemisphere. This partnership equips brands with the necessary tools to deliver exceptional, trend-driven denim garments that boast a next-level fit and feel, all while bolstering local manufacturing and simplifying the supply chain.
LYCRA FitSense® denim technology represents a revolutionary advancement for denim. This unique innovation provides targeted support and shaping in key areas, ensuring unrestricted movement and superior comfort. The result is a garment that not only looks fantastic but also offers an exceptional wearing experience, adapting seamlessly to the body for a truly personalized fit.
Key benefits of FitSense™ technology include:
- Patented yarn and garment processing technology
- A breakthrough approach to delivering a customizable fit and shaping solution to denim
- Durable shape and fit retention that targets areas such as tummy, thigh, butt, leg, and waist
- Invisible targeted shaping to make every pair of jeans feel like a perfect fit, for all body types and shapes
"We are thrilled to partner with The LYCRA Company to bring LYCRA FitSense® denim technology to the Western Hemisphere. This collaboration delivers speed, flexibility, and innovation to our brand partners" — Murtaza Ahmed, Co-Founder, SFI & Director, Artistic Milliners
"Our collaboration with SFI and AM Mexico allows us to meet the evolving needs of consumers who demand both style and comfort while supporting regional manufacturing and sustainable supply chains" — Geoffrey Hietpas, VP Apparel, Americas, The LYCRA Company
Commercial availability for products featuring LYCRA FitSense® denim technology is expected for the Spring/Summer 2026 season. A special capsule collection will make its debut at Kingpins Amsterdam in April 2025.
